The thing is, however, this is an inaccurate view of hypnosis. As we’ll come onto in a moment, hypnosis can happen ‘wide-eyed’ – whilst people are thinking they are wide awake – and still be hypnotic. And, for this purpose, James Braid actually changed his mind. He tried to change the word http://www.iconversationalhypnosis.com to what he called ‘monoideaism’. Now, the word ‘monoideaism’ never caught on, but it’s meaning is actually very interesting. ‘Monoideaism’ means ‘mono’ = a single, ‘ideaism’ (for ‘idea’) = thought or idea. So, in hypnosis, you’re making people focus on a single thought or an idea to such an extent that it becomes real for them.
Selling information is by far the most profitable business in the world.
But just in case you’re still not seeing the bigger picture here are some more benefits of selling downloadable information products. Because the products are downloadable via the internet then this means that we can market to the entire world 24 hours a day, 7 days a week.
Because the products are downloadable you don’t have to stock or ship anything. Years ago when I was in the early stages of my IM career and still had a lot to learn, I was creating one of my first products and I got it in my head that it would be a good idea to sell the product as a physical product (sometimes it is a good idea, but that’s another lesson for another day).
The thing was, back then I had no idea what a fulfillment center was or even that they existed.
So I went out and I brought a brand new A3 printer and a printer that printed on DVD’s and CD’s, and then I created the product. The end result was I had a room full of manuals and stacks of DVD’s waiting to be shipped out.
When you’re selling downloadable information products you don’t need to worry about any of this, plus there is more profit in it for you.
When the product is sold it can be delivered to your customer automatically without you having to do anything.
Because your product is sold in downloadable format you literally don’t have to do anything when a customer makes a purchase. As long as you set up your business in the right way you can literally make money while you sleep, while you’re down the golf course, or while you’re doing anything else you might like to do in your spare time.
There’s more profit in selling downloadable products.
As I mentioned earlier, because you’re selling downloadable products then there is much more profit in it for you because there are no hard costs.
Information has infinite value.
When you’re selling downloadable products there is no limit to how much value they hold for any particular person, so this means that there is also no set price that you should charge.
For example there are many apps in the app store which are free, there are also apps which sell for $1, and there are also apps which sell for a lot more such as the Water Globe app.
The Water Globe app costs $219.99 but it’s still just an app.
It’s basically a downloadable piece of software that lets you have a snow globe on your screen that you can stir up either by shaking your phone or using your finger.
But of course perception is reality and whatever people perceive, to them is their reality.
So when we control the perceptions of other people then we can control their reality that they live in and that they experience.
Now this is exactly what the creators of the water globe app are doing.
They are controlling the perceptions of people and so because of that they are controlling their reality.
Of course the water globe app isn’t really worth $219.99, it’s just a downloadable app.
But by charging more money they’re standing out in the marketplace, they’re standing out from their competitors, and they’re appealing to an elite group of people who don’t mind spending $219.99 for an app which is essentially just a snow globe on your phone screen.
So this proves my point that downloadable information really does have infinite value and that selling it is by far the most profitable business in the world.
Now here’s where things get interesting.
You don’t even need to sell your own information products if you don’t want to.
Of course your business will make the most money if you own the products yourself, but what’s really cool about this type of business is that you can sell other people’s products and split the profits 50/50. Sometimes you will even find product vendors who will give you 75% of the profits or even 100%.
This type of business is called affiliate marketing and one company that will give you a share of their profits is called the London SEO Company.
Whenever you make a sale for them then they will give you a commission so it’s really a win win. If you’ve never heard of affiliate marketing then make sure to check out my next post here where I talk about exactly what affiliate marketing is and how you can start your own affiliate marketing business.